Average CPC & Actual CPC

What is different between Average CPC & Actual CPC? 

Here I am going to telling you that what is different between Average CPC & Actual CPCin Google Adwords.
A lot  of people confuse about Acutal CPC because they think that Average CPC is the Actual CPC.

• Average CPC

 "Average CPC is the average amount that you have been charged for a click on your ads."

OR

Average CPC is calculated by dividing the total cost of your clicks by the total number of clicks.

Ex-          

                     Average CPC= Total Cost of your clicks / Total Number of Clicks

• Actual CPC

"Your acutual Cost Per Click(CPC) is the final amount you are charged for a clicks.

You are often charged less ---Sometimes much less --- than your  maximum cost per click bid. Which is the most you'll typically be charged for a clicks

The Actual formula for Actual CPC in Adwords is

      Actual CPC   =    Competitor Ad Rank  /  Your Quality Score  +0.01

Ex-   

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