Average CPC & Actual CPC
What is different between Average CPC & Actual CPC? Here I am going to telling you that what is different between Average CPC & Actual CPCin Google Adwords. A lot of people confuse about Acutal CPC because they think that Average CPC is the Actual CPC. Average CPC "Average CPC is the average amount that you have been charged for a click on your ads." OR Average CPC is calculated by dividing the total cost of your clicks by the total number of clicks. Ex- Average CPC= Total Cost of your clicks / Total Number of Clicks Actual CPC " Your acutual Cost Per Click(CPC) is the final amount you are charged for a clicks. You are often charged less ---Sometimes much less --- than your maximum cost per click bid. Which is the most you'll typically be charged for a clicks The Actual formula for Actual CPC in Adwords is Actual CPC = Competitor Ad Rank / Your Quality Score +0.